Project Luca

For owners who know what their business stands for

Your vision, brought to life as characters.

We sit down with you, learn what you’re building and why, then turn it into a cast of characters for animated shorts, stickers, social posts and merch.

Get my free character sketch

Free. No obligation. See your business as a character before you spend a penny.

A busy illustrated high street in Brickton, with a girl and her dog walking towards the shops
Every shop on this street is a character

How we work

It starts with how you see your business.

  1. 1. We listen

    Your story, your values, your team and where you want the business to go.

  2. 2. You shape the cast

    We sketch characters from your vision. You steer every one and approve them before anything is animated.

  3. 3. We bring it to life

    Shorts, stickers, social and merch, all telling your story the way you would tell it.

No templates. No off-the-shelf mascots. Just your business, the way you see it.

What it looks like

Your team, your shop, your street. As the stars.

Cafés, clinics, garages, gyms, market stalls. If you have customers, you have a story worth telling.

See our client work →
  • An inventor in his shop unveils a tiny box-shaped robot to a curious girl
    Tech shop
    The owner becomes the hero of his own shop.
  • A robot pours tea into a comically huge cup for a delighted girl
    Café
    A product moment people screenshot and share.
  • A physiotherapist guides a patient whose arm stretches up to ring a reception bell
    Physio clinic
    A service explained as a story, not a price list.
  • A joyful market trader opens her stall as products and shoppers gather
    Market stall
    Products with personality, ready to become merch.

The Character Launch

Everything your characters need to go to work.

Done for you, ready to use the day it lands.

  • Your cast of 3 characters

    A hero, a sidekick and a mischief-maker, built around your business, your team and your name.

  • 5 animated loops

    Hello, Celebrate, Thinking, Thank you and a signature move, for socials, your website and screens in store.

  • 8 animated stickers

    For WhatsApp, Instagram and email, so customers share you without being asked.

  • A ready-made social kit

    Profile picture, story templates and post frames. Post something fresh in minutes.

  • A simple usage guide

    Colours, dos and don’ts, so anyone on your team can use the characters well.

  • Full ownership

    Copyright in your characters is assigned to your business. They’re yours.

  • Bonus

    Animated logo sting

    A branded intro and outro for every video you ever make.

  • Bonus

    Print-ready sticker sheet

    Eight designs, ready to hand out at the counter or slip into orders.

You’re in control

Nothing moves until you say so.

You approve every character and every story before we animate a single frame.

Only one per town

One business per trade, per area.

Once a café in your town signs up, no other café there can. First come, first served.

Want to go bigger?

Start with the Launch. Grow into a world.

  • Mabel’s market stall, overflowing with characterful products

    The World

    A bigger cast, 3 animated shorts, a collectible loyalty card, merch designs and trademark protection.

  • The whole of Brickton seen from above

    The Universe

    A full franchise: a hero episode, a custom game, a year of stories and real plush, pins and cards.

From the studio

Our own stories, between the client work.

  • Coming soonPodcast

    Someone who knows. One problem you can’t see.

    Tradespeople and professionals on the one problem that’s obvious to them and invisible to everyone else, and the one thing to do about it.

    About the podcast →
  • In productionFlagship series 01

    botABC vs The People

    The studio’s first animated series, made the same way we make characters for clients.

    See the series →

Questions we always get

How long does it take?

[TIMELINE — owner to confirm]

Do I own the characters?

Yes. Copyright is assigned to your business in writing.

What if I don’t like them?

You approve every character before animation starts, and we refine them with you first.

How much does it cost?

It depends on what you need. Your free sketch call ends with a fixed quote, no surprises.

More makers this way →

See your business as a character. Free.

Tell us about your business in a 20-minute call. We’ll send you a first character sketch, yours to keep whether you go ahead or not.

One business per trade, per area. Check yours is still free.

The girl and her dog walk past the gym and tradespeople towards a sign reading More Makers This Way