The Hazard Brothers × Swift Car Care
An independent garage in Peterborough, turned into a cartoon universe where the team are the heroes and every villain is a job they fix.
- Client
- Swift Car Care
- Location
- Peterborough
- Industry
- Garage & MOT
- We made
- Characters, social ads
The vision
[What the owner wanted, in their words]
[One or two lines on how they see Swift and what they wanted customers to feel.]
The idea
Every villain is a service they sell.
The villains cause the problems customers already have. The Swift team stop them. Every story ends at the garage.
| Villain | The job they stand for |
|---|---|
| Tempest | Batteries, winter checks |
| Nailor | Tyres |
| Misty | Lights, wipers, air con |
| Rocky | Brakes |
| The Boss | Full service, MOT |
The heroes
Their real team. Their reception as Hero HQ.
The characters live inside Swift’s own brand, so customers see the people who actually fix their car.
“[A quote from the owner about seeing their team as the heroes.]”